Our Story

prAnaI is more than a clothing label. It is an invitation to live the experience — style that works on the wall, on the trail, and in the rest of the week. Every piece is a balance of function and look, made with care for people and planet so you can feel sure about what you wear and why you wear it. Movement here is more than motion. It is how we connect, explore, and keep becoming, breath by breath.

In 1992 two founders started assembling garments by hand in a Carlsbad garage, moving product in fruit crates and cutting hang tags from leftover paper. The workshop is larger now. The vision is the same: clothing with a higher purpose, still rooted in that small California garage.

The word behind the brand comes from Sanskrit. It names breath — the life-giving force that flows within and among us. Since 1992 we have tried to leave a positive mark through how we operate. Pieces are built to last so you can invest in long-wearing style that endures.

Canyon Mesa Outfitters LLC operates this storefront from Carlsbad, California. Questions: info@pranasa.xin or +1 (760) 438-2194.